數位看板 宏齊轉盈新利器

作者: 記者楊曉芳╱新竹報導 | 中時電子報 – 2013年8月23日 上午5:30

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var t_art_head = new Date().getTime();數位看板 宏齊轉盈新利器作者: 記者楊曉芳╱新竹報導 | 中時電子報 – 2013年8月23日 上午5:30

工商時報【記者楊曉芳╱新竹報導】

LED封裝廠宏齊(6168)今年積極力拚轉盈,進行產品調整,董事長汪秉龍指出,面臨大陸競爭對手赤字接單、供過於求等不正常競爭,宏齊今年調整產品與市場方向,甫推出業界最小RGB LED封裝產品HT-0606,該產品也彰顯出宏齊在室內大型數位看板市場的技術能量,預料下半年室內數位看板將帶動宏齊成長,而宏齊亦已成功在7月單月轉盈。

汪秉龍表示,宏齊在按鍵背光、中小尺寸面板背光市場多年,但過去2年飽受大陸競爭對手殺價搶單,很多訂單的價格到了今年初幾乎已是不賺錢的訂單,接了也沒意義,因此宏齊在今年上半年積極研發新產品拓展新藍海市場,力拚獲利;並在今年6月展開採取選擇性接單的策略,目前已順利在7月單月由虧轉盈,而產品組合將在下半年明顯呈現來自室內大型數位看板貢獻提升。

據瞭解,由於室內大型數位看板正朝向更高解析度、甚至搭載無線傳輸技術,被廣泛應用於室內大型表演活動、商演現場以及公共基礎建設,高解析度的要求也對LED封裝的技術要求提高,有利台廠與陸系封裝廠拉開距離。

宏齊在去年推出HT-1010 RGB LED產品後,到今年上半年數位看板相關RGB LED已占營收達10%,今年再推出業內更小封裝規格產品HT-0606,擴大產品選擇,宏齊預料數位看板相關RGB LED占總營收比重到了下半年將提升至20%~30%,成為下半年營運成長動能。

汪秉龍強調,創業22年來,過去2年,受到大陸競爭對手的過度投資造成今日LED產業多項不正常競爭狀況,在這場災難中,台灣業者已沒有資金優勢,技術的落差也縮小,因此宏齊正努力尋找新的藍海市場,以今年數位看板市場朝向高解析FULL HD、甚至4K2K的規格趨勢來看,宏齊所推出的RGB LED封裝產品確實已有一個新的藍海市場出現,加計中小尺寸背光穩定成長,預計下半年產能利用率將可維持6成~7成,優於上半年5成以下的表現。

……..文章來源:按這裡


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